For those who are unfamiliar, LAMEA refers to countries including Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria and the Rest.
While we are still at the early stages, in terms of critical mass, maturation and
adoption, it is indispensable to recall that the market is on an exciting
curve.
Overall, near field communication technology providers steadily
introduce a set of products and services under different NFC applications that
include mobile/contactless payment, information sharing, user authentication
& access control, healthcare, and others (service initiation, ticketing,
advertising/marketing, and inventory management).
Among Dynamics fueling the LAMEA Near Field Communication (NFC)
Market,
Research and Markets indicates that:
In LAMEA, South Africa is among the top country for using NFC tags, chips for
many applications such as credit card, mobile banking and also in cricket. One of
the hot spot in the Middle Eastern region is Dubai.
One can also observe that, a regular shift towards the adoption of
contactless technologies and increasing contactless tap and play approach is
rapidly developing in the UAE that directly affects the LAMEA market.
Based on the product type, the LAMEA NFC market is segmented into
auxiliary and non-auxiliary NFC type. Auxiliary NFC products are subdivided
into NFC based sim card and others (NFC card, NFC Cover). Non-auxiliary type is
sub-segmented into NFC Chips, NFC Tags and NFC Reader.
LAMEA NFC market, based on device type, is segmented across
smartphone & tablets, pc & laptops and other devices (Infotainment,
headsets).
Further, the market covers different NFC applications
that include mobile/contactless payment, information sharing, user
authentication & access control, healthcare, and others (service
initiation, ticketing, advertising/marketing, and inventory management).
Among different NFC applications, mobile/contactless payment is the most popular
application segment that has contributed maximum revenue in 2014 of the total
market.
The advancement in healthcare sector has initiated the utility of NFC for many
applications, and hence, forecasted to be one of the most lucrative areas for
NFC during the forecast period.