One can easily observe how much this industry is steadily disruptive with a set of realities that range from the presence of limited number of leading vendors to advances in technology and changing consumer preferences that many experts consider as major risks for vendors in the market.
Vendors are competing on the basis of product
differentiation, portfolio, and pricing. Established
vendors are investing in designing, developing, planning, expanding the
existing music synthesizers, and acquiring
new players to maintain their position in the market, according to Ujjwal
Doshi, a lead analyst at Technavio for consumer electronics research.
Among key vendors, we have: Casio, Korg, Novation Digital Music
Systems, Roland, and Yamaha.