Excitements around Connected Cars and autonomous vehicles are exciting. Consumers are steadily aware of the stakes and increasingly express their sentiments and desires.
Findings from a new IHS Automotive global
consumer survey, Connected Cars, indicate that new advanced technologies and increased connectivity are
driving consumer preferences as they consider new vehicles.
One discovers that, Advanced driver assistance
systems (ADAS) lead
Consumer Preferences; U.S. consumers are most willing to pay for Advanced driver assistance systems (ADAS),
features. Consumers in other
regions are less willing to pay market prices for these technologies in
their next vehicle.
The firm
also revealed that, consumers who currently own a vehicle with an infotainment system are
willing to pay for software updates that improve or add functionality to their
vehicle.
Navigation apps, apps for weather, music and
news apps are at the core of
excitements.
Nearly one third of survey respondents in all age
categories indicated they would ride in a self-driving vehicle and purchase one.
Millennials are excited about autonomy.
More than 4,000 vehicle owners
intending to purchase a new vehicle within the next 36 months were surveyed,
representing four key automotive markets: the U.S., China, Germany and the
United Kingdom.