Mobile operator voice and SMS services, internet-based messaging services in China, India, Spain and the United States

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Mobile customers are increasingly more demanding in terms of quality service, flexibility, privacy and security in our ever-connected world where internet-based messaging services are incredibly popular and Rich Communications Services (RCS) and voice over LTE (VoLTE) pave their way.


According to a new report called ‘The Future of Mobile Communications,’ by the GSMA, Global mobile subscribers are demanding richer, global and open IP-based messaging experiences from mobile network operators.

The report highlighted strong interest in new advanced mobile operator-led messaging services such as pre-calling, instant messaging, live video and real-time photo or file sharing, which are enabled by Rich Communications Services (RCS) and voice over LTE (VoLTE) and work natively on any device and network without the need to download an app. 

Based on this reality, GSMA recommends Operators to meet demand for advanced communications services by deploying RCS and VoLTE, which, when connected with other operators, allows users to reach anybody on any network and provides incredible messaging experiences.

The firm also hammered that Mobile operators have an important role to play in offering evolved, secure and reliable messaging services that are interoperable, universal and work directly from any device and on any network.

In fact, consumers are looking for a single, feature-rich communications service they can use to reach all of their contacts. 

According to the report, Operator-led advanced communications services were preferred to internet-based services because they built on the existing features of internet messaging apps, but provided innovative new features such as pre-calling. 

The report highlights that a mobile operator, although unlikely to charge consumers directly for IP-based communications services, could still see substantial financial benefits of up to US$5 billion between 2015 and 2020 for operators in developed markets, according to GSMA Intelligence figures.